Smartwool

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Designed by Chris Benchetler, powered by SmartWool.

Infusing Chris Benchetler's distinctive designs with the natural power of Merino wool, it offers unparalleled comfort and support. Tailored with a wider welt for day-long wearability, precise cushioning at critical areas—toe, heel, and shin—ensures targeted support. Enhanced with body-mapped mesh zones for optimal breathability, this collection mirrors Chris's mountain endurance for a fit that keeps pace with every adventure.

ROLE

Product design and direction

Artwork

See why we're the right team to work with

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Visionary Brand Storytelling

Strategy

Creative Excellence Delivered

Production

With strategy locked, our in-house creative team translates that vision into reality through best-in-class production. All creative assets, from video to digital ads, social content, websites and more are purposefully crafted to spec by our integrated production studio. This seamless strategy-to-execution process ensures flawless creative output aligned with your marketing goals.

  • Video production and editing
  • Multimedia design and copywriting
  • Website design and development
Creative Excellence Delivered

Production

With strategy locked, our in-house creative team translates that vision into reality through best-in-class production. All creative assets, from video to digital ads, social content, websites and more are purposefully crafted to spec by our integrated production studio. This seamless strategy-to-execution process ensures flawless creative output aligned with your marketing goals.

  • Video production and editing
  • Multimedia design and copywriting
  • Website design and development
Performance-Driven Deployment

Delivery

Once your campaigns are production-ready, our delivery team takes over execution across all channels and platforms. Through meticulous deployment, testing, and continuous optimization, we ensure your marketing initiatives achieve maximum visibility and engagement with your target audiences. Comprehensive analytics provide full-funnel visibility into marketing performance.

  • Paid media planning and buying
  • Influencer partnership activations
  • Influencer partnership activations
Buriedby Alex Lange