Grateful Dead

Uniting skiing, snowboarding, and surfing in an unprecedented multi-layered project, it redefines the boundaries of sports representation. Revolutionary lighting and technology illuminate these disciplines like never before, offering audiences an immersive experience. The go-to-market strategy encompasses a feature film, an extensive film tour, a collector's edition hardcover book, the official soundtrack on vinyl LP, and a limited edition DVD, all complemented by bespoke products from Atomic, Dakine, TGR, and Smartwool, synchronously unveiled in a momentous launch.